Overrated, outdated, and over presented. Those are the words used by Mark Ritson, a Marketing Professor at Melbourne Business School to describe digital marketing. In the 2015 media forum, Mark Ritson made a valid point on how 66% of Australian does not follow brands on social media and that of the 34%, 84% follow less …
Category Archives: Uncategorized
Are Internet Cookies still as Relevant as it Used to be?
Internet cookies is the term given to describe a type of message that is passed from the web server to your web browser. Its main purpose is to track web activity and identify users. They are able to also show personalised pages based on saved preferences entered by users. How does cookies advertising work? Cookies …
Continue reading “Are Internet Cookies still as Relevant as it Used to be?”
How did Netflix gained 150 million subscribers?
Viral marketing. That’s how. Netflix is an internet streaming service founded in 1997 but had only started their streaming service in 2007. Around the 2010, the phrase “netflix and chill” started roaming around the internet. Initially,at that time, there are no innuendos behind that saying. People were just merely sharing that they are going to …
Continue reading “How did Netflix gained 150 million subscribers?”
Google is Watching My Every Move
A fascinating event that personally happened this week inspired the title of today’s blogpost. To understand its fascination, an explanation of my weekly routine is essential. I waitress at a really busy restaurant part time, with mostly unfortunately shifts of 6pm-11pm, on Monday and the weekends. Being a relatively small female of 5’2 ft and …
How Mobile Became the “Superstar” of Cyber Week
Cyber week, an annual shopping event that starts every Friday after thanksgivings day and ends the week after was originated from Black Friday, that one Friday after thanksgiving date where stores will give out sales and people would shop for gifts for their loved ones. Black Friday was a tradition that has been around for …
Continue reading “How Mobile Became the “Superstar” of Cyber Week”
The Journey Begins
Thanks for joining me! Good company in a journey makes the way seem shorter. — Izaak Walton
helena gaego 